Zlato is a fractional growth marketing consultancy and product studio for brands that need more than a deck. We embed with your team, build the system, lower your CAC and get out. Or we stick around. Either way — the work is the proof.
We embed as your fractional growth lead, train your team on the latest performance playbooks, or pinch-hit on a critical launch. B2B or DTC — the approach is strategy plus execution. Real attribution, real ROAS, real pipeline.
The build side. Part workshop, part skunkworks — where marketing know-how meets product thinking. We ship apps, utilities, and tools at the intersection of marketing, AI and culture — some for ourselves, some for the people who need them. Two that are live right now:
A private life organizer that pulls health, family, money, household and career into one dashboard — built for whoever in the house is carrying the mental load. Sveh is Macedonian for “everything.”
A free scorecard that tells a small business how findable it is across Google, AI answers and local search — then ranks the fixes by priority. Score in about 15 seconds, no login.
Whether you need us for a sprint or a marathon — or just need your team leveled up — there's a model that fits.
Your team needs a senior growth operator for a product launch, campaign sprint, or strategic pivot. We come in, execute, and hand off clean. Days to weeks.
Senior growth lead, embedded with your team for an extended engagement. Building systems, hiring, optimizing CAC, setting attribution — the full stack.
Workshops, team training and executive coaching. From performance marketing fundamentals to AI in marketing to advanced attribution modeling.
Full-funnel audit, channel mix modeling, go-to-market planning. B2B and DTC.
Paid social, SEM, programmatic. CAC-obsessed media buying with ROAS-positive unit economics.
Platform strategy, content calendars, community management. Building audiences that convert.
Editorial systems, thought leadership, brand storytelling. Organic content that compounds.
Program architecture, partner recruitment, commission optimization. A real growth lever.
Generative engine optimization, AI search visibility, citation strategy. Getting your brand into the AI-generated answer — not just the link list.
Media strategy, press outreach, narrative development. The publications that move the needle.
Flows, segmentation, deliverability. Your list as your most profitable owned channel.
IRL activations, virtual events, brand experiences. 2,000+ virtual tastings to immersive brand moments.
Multi-touch attribution, incrementality testing, dashboard builds. Measure it to scale it.
Executive positioning, founder content strategy, LinkedIn presence. The humans behind the brand.
Creator programs, co-marketing, strategic partnerships. Other people's audiences, your growth.
Online community strategy, moderation frameworks. Turning customers into evangelists.
AI tool implementation, marketing automation, stack optimization. Future-proofing your team.
DTC optimization, conversion rate, marketplace strategy. Shopify to full omnichannel.
Workshop facilitation, hiring playbooks, capability audits. Scaling the humans, not just spend.
Big brand experience, applied at startup speed. We've bootstrapped our own companies, raised nothing, made millions and learned what works when every dollar counts. Whether you're pre-seed or scaling past $10M ARR — the playbook adapts but the rigor doesn't.
This isn't outsourced strategy from people who've never shipped. It's operator-level work from a team that's built, launched, failed, rebuilt and scaled — across DTC, SaaS, marketplaces and regulated industries.
You have a product but no growth playbook. In 2–4 weeks, get a full GTM strategy: channel mix, messaging, funnel architecture, CAC targets and a 90-day execution plan.
2–4 week engagementNeed senior growth leadership without a full-time hire? We embed part-time as your growth operator — setting strategy, running campaigns, mentoring your team.
Ongoing monthly retainerHands-on training for founders who need to be their own growth team. Personal branding, paid fundamentals, content strategy, analytics setup.
Workshop or multi-sessionGold. It's how we treat every client, every project, every line of code. Whether it's a Fortune 100 brand or a two-person startup — the standard is gold.
A standout moment was when Zlato executed a LinkedIn digital media campaign which increased awareness and generated increased sales opportunities. Beyond the vast knowledge of digital media and marketing, Zlato was a collaborative entity, trusted as an extension of our enterprise.
Brilliant and fiery with enthusiasm for the projects she takes on, Blagica worked with my team as we were expanding social media strategies for our cosmetics line for women of color. She was awesome and didn't assume she knew how to speak to our consumer or try to general market it; she understood the power of speaking to the consumer from their point of view. She paired genuine curiosity with her strategic and technical magic. And when she takes on a project, you know she's a real part of the team when she loses a bet and has to show off her dance moves as the penalty.
25 years building the internet. Still building.
From the early days of digital at Leo Burnett to founding member of Orbitz's eMarketing team. From leading Edelman Digital's strategy division to running global social at Motorola. From co-founding Bottles Nation to scaling growth for a THC beverage brand. Corporate side, agency side, startup side — all of it.
Emmy winner. Speaker at SXSW, TEDx, and 30+ conferences. Based in Metro Detroit. Macedonian roots. Builds things that work.
Whether you're a Fortune 100 brand, a startup with a Notion doc for a marketing plan, or an agency that needs backup — let's figure it out.